A couple of months ago I wrote a post titled Curiosity May Have Killed The Cat But Complacency Will Kill The Marketer. In that particular post I told of the dearth of retention marketing by quoting a survey which revealed that 60% of the B2B and B2C companies surveyed devote less than 20% of their marketing budget to customer retention.

The government has adopted a policy of not discriminating between public, for-profit and voluntary providers of many public services. Is this the right way to go for higher education?

Here is a guest post by Josh Wyner, executive director of the College Excellence Program at the Aspen Institute, an international nonprofit that seeks open-minded dialogue and enlightened leadership.

Will the year 2012 prove to be a turning point for education? There’s certainly an ever-increasing spotlight on the quality of education and an interest to help improve it from all corners of society. As I travel around the world, I see many technology companies increasing their focus and investment in education. And I think it’s time for the industry to pull together to think not just about winning and losing, but how we can do what’s right for students and make learning better

We all know how tough it can be to endure a boring, two-hour lecture. It’s tempting to skip classes if we’re tired, busy playing a video game, or prefer to go out with friends. Although a student may believe sporadically skipping a class is a harmless act, in reality it’s costing a lot of money.

The True Cost of Skipping Class Infographic below shows the alarming loss of educational and monetary value when students skip class. If you think that this information will hit home for some of your friends or family members, be sure to share this page with them!

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” - Dale Carnegie, How to Win Friends and Influence People

MPACT Group Inc. is a multi-faceted, progressive firm focused on higher education and beyond. Our partners have nearly 100 years of combined experience in admissions, high school programs, marketing, sales management, leadership and quality assurance.